[ 5 PROJECTS ] · 2018 – 2025
I drove two strategic pivots, from payments to reconciliation to procurement, using research and stakeholder discovery to make the case for each change of direction.
| Tags | Product design · Strategy · Government · Fintech |
| Timeline | Jan 2024 – Mar 2025 |
The flow every customer passes through, designed across GXS, Grab, and Singtel. Fewest clicks of 13 banks benchmarked; the same patterns carried 200,000 FlexiLoan loans.
| Tags | Product design · Strategy · 0 to 1 · Banking · Fintech |
| Timeline | 2021 – 2023 |
I redesigned how GrabFood users manage delivery addresses to reduce failed and incorrect orders. Conversion up 0.7 points; saved-places usage up 3%.
| Tags | Product design · UX research · Food delivery · Maps |
| Timeline | Jan – Jun 2020 |
Building the self-service help centre for Singapore's first digital bank from scratch, empowering users to find answers on their own.
| Tags | Product design · Strategy · 0 to 1 · Customer support · Banking |
Designed a booking selection flow that reduced cancellations at large venues all across Southeast Asia.
| Tags | Product design · UX research · Transport · Maps |
